SecondShop is a leading online retailer specializing in open-box, overstocked, and scratch-and-dent appliances. As their inventory grew, the company struggled to process an ever-expanding backlog of products.
Onboarding each item required extensive manual work, including verifying dimensions, categorizing items, and standardizing images—a process that became unmanageable at scale.
By implementing Anglera’s AI-powered catalog management platform, SecondShop transformed their operations, enabling them to onboard thousands of products effortlessly, standardize product data, and run dynamic pricing reports. With Anglera, SecondShop overcame bottlenecks, improved catalog quality, and streamlined their workflow to focus on growth.
When SecondShop managed a smaller inventory, onboarding products manually was feasible. However, as they expanded their offerings, key challenges emerged:
Product Onboarding Backlog
• A significant backlog of open-box, overstocked, and scratch-and-dent products waiting to be listed.
• Preparing each product for sale required extensive manual effort, including data entry and formatting.
Data Quality & Consistency
• Inconsistent product dimensions, images, and descriptions from vendors.
• Lack of standardized browse categories, making it difficult for customers to find products.
• Limited tools for validating or enhancing product data.Pricing Complexity
• Pricing required time-consuming manual analysis and frequent updates to remain competitive.
Before Anglera, SecondShop’s team spent hours on manual catalog maintenance, slowing their ability to list new products and meet growing customer demand.
SecondShop implemented Anglera’s catalog management platform, leveraging its advanced capabilities to address their key challenges:
One-Click Merchandising
• Automated onboarding of thousands of products with accurate dimensions and complete metadata.
• GTIN autofill, to ensure approval and full visibility in Google Merchant Center.
• Smart categorization placed each product into the correct browse category, enhancing discoverability.
• Curation and scheduled refresh of home page collections like New Arrivals, Top Sellers, and more.
AI-Powered Image Processing
• Standardized product images with automated background removal and resizing, creating a polished, professional catalog.
Dynamic Pricing Reports
• Automated pricing intelligence tools to run competitive analysis and keep prices in line with the market.Anglera replaced SecondShop’s fragmented, manual processes with an intelligent, unified workflow, enabling the team to focus on scaling their business.

By partnering with Anglera, SecondShop achieved the following measurable outcomes:
Eliminated Backlog
• Effortlessly onboarded thousands of products with a one-click solution, clearing a massive product backlog.
Standardized Catalog
• Created a consistent, professional catalog with accurate dimensions, standardized images, up-to-date collections, and correct category placements.
Time Savings
• Saved over 100 hours per month by automating product preparation, onboarding, and pricing updates.
Enhanced Pricing Intelligence
• Improved pricing accuracy and competitiveness through automated reports and dynamic updates.
Scalable Workflow
• Established a streamlined system capable of supporting rapid inventory growth without increasing overhead.