The frame for this comparisonProduct data is a practice, not a project.
Product data is a practice, not a project: ViSenze's Smart Tagging reads a product image and generates attributes whose stated job is to make the catalog more searchable and shoppable — the comparison is about the second pass, the attributes that only ever existed on a size chart or a tech pack, and the week a value quietly stops matching the SKU.
01
Ground it
Mine every spec from every source.
Every value traced to a document you can open. The catalog is only as honest as what it was built from.
02
Align it
Aim the catalog at the buyer who actually buys.
Grounded data still loses if it answers questions nobody asked. Alignment is what turns specs into conversion.
03
Keep it alive
Product data is a practice, not a project.
Markets move, suppliers reissue, buyers change what they ask for. A catalog that is right in March is wrong by August unless something is watching.