For Distributors

Onboard any vendor. Launch every SKU online in hours.

A vendor sends a messy spreadsheet or PDF. Anglera turns it into rich, search-ready pages mapped to your taxonomy — automatically. No contractors, no backlog.

Trusted by Fortune 500 distributors across industrial, MRO, HVAC, electrical, and building products.

See it on your own SKUs

A 30-minute walkthrough on your categories and a real vendor file.

We’ll only use this to prep your walkthrough and follow up. No spam.

Onboarding a vendor shouldn’t cost you a quarter.

Every supplier shows up differently — a 12-tab spreadsheet, a scanned PDF, a portal with no export — and before a single SKU is live your team is hand-mapping attributes and reformatting everything to your schema.

Stuck in the onboarding backlog

30–45 minutes per SKU of manual mapping and gap-filling; at 10,000 SKUs a year that’s thousands of hours before anything goes live.

Identical to every competitor

So you paste the manufacturer’s canned copy, and your page for that pump or valve looks exactly like everyone else’s — invisible to search in the same way.

Invisible to how buyers search

Buyers search by spec, application, and fitment; a cryptic part number answers none of it, so the SKU isn’t found, compared, or bought.

What Anglera handles

Every job your data team owns — automated, every cycle.

Not a black box. Anglera does the unglamorous work that makes a catalog trustworthy, and reruns it as your assortment changes.

Classification & taxonomy

Auto-classify every SKU into your hierarchy and normalize messy attributes — “volts” vs “voltage,” “hue” vs “color” — so filters and search actually work.

Attribute & spec extraction

Pull structured specs, dimensions, and materials out of PDFs, spec sheets, and product images — not just the fields a supplier happened to send.

SDS, MTR & compliance docs

Extract safety and compliance data from the right section of every document — and keep it current when a manufacturer reissues it.

Identifier validation & dedupe

Validate MPNs, GTINs, and UPCs against a single source of truth, match products across systems, and collapse duplicate variants.

Tariff & HS code classification

Classify products into the correct tariff codes automatically — and re-check them when codes change.

Price-file & supplier mapping

Map diverse supplier price files and feeds into one clean master, on whatever cadence they send them.

Unique content & SEO

Original titles, descriptions, and real buyer FAQs tuned to your customer — never the duplicate manufacturer copy every competitor pastes.

Images & rich media

Source web-ready images and digital assets, and flag the SKUs still missing a usable photo.

Channel-ready formatting

Short copy for your ERP, rich content for eCommerce, the exact attributes each marketplace demands — set the rule once, Anglera formats for every destination.

Equivalents & cross-sell

Surface functional equivalents, replacements, and frequently-bought-with kits so buyers find the right product and the next one.

Assortment-gap analysis

See what competitors stock and suppliers carry that you don’t — and where your catalog is thin.

Catalog-health monitoring

Track completeness and quality over time, and prioritize the SKUs that need attention next.

The part number isn’t enough

Your buyer searches by the job.
Your catalog answers with a SKU code.

Buyers search by spec and fitment: “R-32 3-ton condenser,” “rotor for a 2012 Civic.” A cryptic part number answers neither. Here’s the same SKU, two ways.

A buyer asks AI:
What most brands submit
Goodman GLXS4B 3-ton residential central air conditioner condenser unit

GLXS4B Central Air Conditioner

Price
$2,276.00
Brand
Goodman
SKU
GLXS4BA3610
Category
No relevant products found.

Invisible

What AI needs to recommend you
Goodman GLXS4B 3-ton residential central air conditioner condenser unit
Capacity
3 ton · 36,000 BTU · single-stage cooling
Efficiency
14.3 SEER2 · meets current residential minimums
Refrigerant
R-32 — newer low-GWP, replaces R-410A
Compressor
Copeland scroll · single-phase · high-efficiency
Airflow
Upflow / horizontal · fully cased copper-aluminum coil
Electrical
230V · 18A full load · 67 dB sound rating
Certifications
AHRI certified · UL safety listed
Install & warranty
Pre-charged for 15 ft · 5-yr limited warranty
AI answer

The Goodman GLXS4B is a 3-ton, 36,000-BTU single-stage condenser at 14.3 SEER2 — it runs on the newer R-32 refrigerant, uses a Copeland scroll compressor, and is AHRI-certified with a 5-year limited warranty.

Discoverable

Anglera turns the catalog on the left into the catalog on the right — automatically, across your whole assortment.

Self-improving by design

Live in hours.
Accurate forever.

Most enrichment is a one-time project that goes stale in a quarter. Anglera runs it as a loop, so your data gets better over time, not worse.

Step 1

Source

Pull from supplier files, PDFs, spec sheets, images, and manufacturer sites — every source, cited.

Step 2

Structure

Map to your taxonomy, normalize units and attributes, validate identifiers, dedupe variants.

Step 3

Enrich

Unique descriptions, structured specs, fitment, compatibility, buyer FAQs, and web-ready images.

Step 4

Score

Every field scored for completeness and confidence. Gaps and conflicts flagged before they ship.

Step 5

Sync

Clean data flows to your PIM, ERP, storefront, marketplaces, and the AI feeds shoppers search.

Step 6

Monitor

Watch for drift and demand signal. When the source — or what shoppers ask for — changes, the loop restarts.

And it never stops — every change restarts the loop, automatically

What keeps the loop running

A manufacturer reissues an SDS or MTR

re-extracted, re-validated, and pushed back to your PIM/ERP

A supplier sends an updated price file

mapped into your master without manual cleanup

A tariff or HS code is reclassified

flagged and corrected across affected SKUs

A new line card arrives

onboarded to your schema and enriched on arrival

Your catalog health climbs and stays there — not a one-time spike that quietly decays the moment the next supplier file lands.

Where Anglera Fits

Your PIM stores the data. Anglera does the work.

Anglera continuously scores, enriches, gap-fills, and maintains your product data. Plugs into any PIM. Works without one too.

Messy sources
ERP exports, supplier sheets, PDFs, images, websites
Anglera does the work
Score → enrich → validate → maintain, continuously
Your system of record
PIM, ERP, database, or commerce platform
Every channel
Storefronts, marketplaces, retail partners, AI assistants

Any PIM. Or no PIM.

Bidirectional sync keeps your PIM the system of record. No PIM yet? Anglera serves enriched data straight to your channels.

Self-improving product data

Every SKU is continuously scored, gaps filled from trusted sources, and data stays current as your catalog changes.

Live in 30 days or less

Most customers are in production in about two weeks — no two-year SI engagement. Start with a flat file and connect systems as you go.

Our customers work with

PIM & MDM

Akeneo
Salsify
inRiver
Stibo Systems
Syndigo
Pimcore
Contentserv
Informatica

ERP & Data Platforms

SAP
Oracle
NetSuite
Microsoft Dynamics
Databricks
Snowflake

Commerce Platforms

Shopify
Adobe Commerce
Magento
BigCommerce
WooCommerce

Enterprise REST APIs, webhooks, real-time sync, and hands-on integration engineering included.

Why Anglera

Not a service. Not a syndicator. Not another hire.

vs. syndicators

Syndicators hand every distributor the same manufacturer feed — so your pages are identical to your competitors’. Anglera generates unique, buyer-specific content tuned to your taxonomy, which is what actually ranks and converts.

vs. agencies & services

No multi-month projects, no offshore team to manage, no per-SKU invoice that scales with your backlog. Anglera is automated and run by your own product experts — in your own system.

vs. hiring for it

You can’t recruit your way out of a million-SKU catalog. Anglera gives a small team the output of a large one — consistent, quality-scored, and reviewable.

Proof

Built for distribution at scale.

Live · SKUs processed
4,218,640

Millions of SKUs collected, normalized, and enriched — and counting.

10,000 SKUs in hours
from raw vendor file to live and search-ready
Up to 90% lower cost
than manual enrichment
15+ attributes / SKU
added automatically from source
Security

Security & Compliance First

Enterprise-grade security infrastructure with comprehensive compliance coverage.

AICPA SOC 2 Type II certified

SOC 2 Type II

Independently audited enterprise-grade security controls.

Enterprise SSO

SAML 2.0, OAuth 2.0, and integration with Okta, Azure AD, and more.

Advanced Access Controls

Granular permissions, role-based access, and activity monitoring.

GDPR & CCPA Compliant

Full compliance with global data privacy regulations.

Questions distributors ask us

See it on your own vendor data.

Send us a category where your data is thin or a vendor you’re trying to onboard. We’ll enrich a live sample and walk you through it.

We’ll only use this to prep your walkthrough and follow up. No spam.

Onboard first. Win on content.

From vendor PDF to live, search-ready webstore — automatically.