For Brands

Your voice on every product. The brand AI recommends.

Buyers land straight on your PDPs now — from ads, AI, and search. Anglera bakes your voice into every one, so each SKU sounds like your brand and AI can read it.

Trusted by DTC and omnichannel brands across beauty, apparel, grocery, home, and consumer electronics.

See it in your brand voice

A 30-minute walkthrough on your own SKUs, enriched in your voice.

We’ll only use this to prep your walkthrough and follow up. No spam.

ERP style master.csv
Product photo
Tech pack.pdf
Size chart
Retailer reviews
On Cloud 6 running shoe in Mulberry and Pebble
Style Cloud 6 · M
CLO
Written forEverydayLong shifts
0
Sources
Attributes0/8
Cushioningmissing
Supportmissing
Sizingmissing
Dropmissing
Weightmissing
FitmissingTrue to size · size chart, overruled
Lacingmissing
Materialsmissing
AI assistant
Light everyday sneaker. How does the Cloud 6 fit?
01

A new style lands in the ERP. A truncated name and a size run.

Scaling your catalog shouldn’t cost you your voice.

Discovery now routes buyers straight to the product page — so your brand has to be told at the SKU level, in every word and attribute. A polished homepage and a brand FAQ don’t reach the buyer landing on a PDP.

Your traffic lands on PDPs, not your homepage

Your ad dollars, AI assistants, and Google all route buyers straight to a product page — exactly where your brand voice is thinnest.

Your voice gets diluted at scale

Thousands of SKUs means inconsistent, off-brand copy — or an agency bill that doesn’t scale with your catalog.

Thin data makes you invisible to AI

Assistants recommend the machine-readable competitor, not the brand whose product data is too thin to read.

Every channel flattens you

Generic reformatting for each marketplace and retailer strips the brand right out of your product pages.

Voice control

Your voice, enforced at scale.

Define your voice and guardrails once. Anglera applies them to every line of every PDP, so each SKU tells your brand’s story, not a generic one.

Define your voice once

Set your tone, vocabulary, and content guardrails a single time — no re-briefing an agency for every category.

On-brand and machine-readable

Anglera enriches every SKU in your voice and with the structured data AI assistants need to recommend it.

Consistent across every channel

The same brand voice carries across DTC, marketplaces like Amazon, and your retail partners — reformatted, never flattened.

You review and approve

Every field is quality-scored and reviewable, so nothing goes live until your team signs off. You stay in control.

What Anglera handles

Every job your data team owns — automated, every cycle.

Not a black box. Anglera does the unglamorous work that makes a catalog trustworthy, and reruns it as your assortment changes.

Classification & taxonomy

Auto-classify every SKU into your hierarchy and normalize messy attributes — “volts” vs “voltage,” “hue” vs “color” — so filters and search actually work.

Attribute & spec extraction

Pull structured specs, dimensions, and materials out of PDFs, spec sheets, and product images — not just the fields a supplier happened to send.

Identifier validation & dedupe

Validate MPNs, GTINs, and UPCs against a single source of truth, match products across systems, and collapse duplicate variants.

Unique content & SEO

Original titles, descriptions, and real buyer FAQs tuned to your customer — never the duplicate manufacturer copy every competitor pastes.

Images & rich media

Source web-ready images and digital assets, and flag the SKUs still missing a usable photo.

Channel-ready formatting

Short copy for your ERP, rich content for eCommerce, the exact attributes each marketplace demands — set the rule once, Anglera formats for every destination.

Equivalents & cross-sell

Surface functional equivalents, replacements, and frequently-bought-with kits so buyers find the right product and the next one.

Catalog-health monitoring

Track completeness and quality over time, and prioritize the SKUs that need attention next.

The brand AI recommends

Buyers ask AI what to buy.
AI recommends the catalog it can read.

Shoppers ask an AI assistant what to buy, and it recommends the products it can read. Thin data makes you invisible. Complete, machine-readable data makes you the answer. Here’s the same SKU, two ways.

A buyer asks AI: “an 85-inch TV that looks like wall art when it’s off”
What most brands submit
Samsung 85-inch The Frame Pro LS03FW Neo QLED 4K TV in Art Mode

85" The Frame Pro Smart TV

Price
$2,999.99
Brand
Samsung
Model
QN85LS03FWFXZA
Category
—
No relevant products found.
Buyer needs answered: 0Invisible
What AI needs to recommend you
Samsung 85-inch The Frame Pro LS03FW Neo QLED 4K TV in Art Mode
Best for
Doubles as wall art — Art Mode when the TV is off
Screen
85" Neo QLED · 4K · matte anti-glare · HDR10+
Gaming
120Hz panel · up to 4K 144Hz VRR · FreeSync Premium Pro
Smart home
Alexa built-in · works with SmartThings & Google Home
Cable clutter
Wireless One Connect box · single near-invisible cable
Mounting
Slim-fit wall mount included · VESA 600×400
Connections
5× HDMI (eARC) · 3× USB · Wi-Fi · Bluetooth 5.3
Good to know
90 lbs · 1-yr warranty · Prop 65 warning
AI answer

Samsung’s 85" The Frame Pro shows curated artwork in a matte, gallery-style finish when off, then switches to a 4K Neo QLED screen for movies and 120Hz gaming — and its Wireless One Connect box keeps it down to a single, near-invisible cable.

Buyer needs answered: 0Discoverable

Anglera turns the catalog on the left into the catalog on the right — automatically, across your whole assortment.

Self-improving by design

Live in hours.
Accurate forever.

Most enrichment is a one-time project that goes stale in a quarter. Anglera runs it as a loop, so your data gets better over time, not worse.

1A buyer asks
Does this DEWALT drill come with a belt hook?
No answer in the product data
2Anglera spots the gap
Asked again and again
“belt hook”
Missing from your data
3Sources confirm it
DEWALT spec sheet
Belt hook: included
Belt hookIncluded
4Now it’s findable
Does this DEWALT drill come with a belt hook?
Catalog quality score
88+4
Just under your quality bar

What else keeps the loop running

A new product drops

enriched on-brand, in your voice, the same day

A channel needs its own format

your voice, reformatted per destination — never off-brand

An AI assistant indexes your category

your products are complete and machine-readable enough to be recommended

Your content guidelines change

applied across the whole catalog at once

Where Anglera Fits

Your PIM stores the data. Anglera does the work.

Anglera continuously scores, enriches, gap-fills, and maintains your product data. Plugs into any PIM. Works without one too.

Messy sources
ERP exports, supplier sheets, PDFs, images, websites
Anglera does the work
Score → enrich → validate → maintain, continuously
Your system of record
PIM, ERP, database, or commerce platform
Every channel
Storefronts, marketplaces, retail partners, AI assistants

See how Anglera fits your stack →

Any PIM. Or no PIM.

Bidirectional sync keeps your PIM the system of record. No PIM yet? Anglera serves enriched data straight to your channels.

Self-improving product data

Every SKU is continuously scored, gaps filled from trusted sources, and data stays current as your catalog changes.

Live in 30 days or less

Most customers are in production in about two weeks — no two-year SI engagement. Start with a flat file and connect systems as you go.

Our customers work with

PIM & MDM

Akeneo
Salsify
inRiver
Stibo Systems
Syndigo
Pimcore
Contentserv
Informatica

ERP & Data Platforms

SAP
Oracle
NetSuite
Microsoft Dynamics
Databricks
Snowflake

Commerce Platforms

Shopify
Adobe Commerce
Magento
BigCommerce
WooCommerce

Search & Discovery

Algolia
Coveo
Bloomreach
Constructor
Lucidworks

Enterprise REST APIs, webhooks, real-time sync, and hands-on integration engineering included.

Why Anglera

Not an agency. Not a template. Not a gamble.

vs. agencies & freelancers

Copywriters don’t scale to thousands of SKUs, lose context between briefs, and bill more every time your catalog grows. Anglera holds your voice consistently across the whole assortment — at a fraction of the cost.

vs. templated copy

Generic, fill-in-the-blank copy is off-brand and thin — the kind of data AI assistants skip right over. Anglera generates unique, on-brand, structured content that buyers and machines can both read.

vs. doing nothing

Buying is shifting to AI assistants now. Stand still and you stay invisible — your competitor gets recommended while your products never surface. Waiting is the expensive option.

Proof

On-brand. Machine-readable. At scale.

Live · SKUs processed
22,147,310

Millions of SKUs collected, normalized, and enriched — and counting.

On-brand on every SKU
your voice and guardrails, applied across the catalog
180%+ web traffic
from complete, machine-readable product data
Recommended, not skipped
the brand AI assistants surface to buyers
Security

Security & Compliance First

Enterprise-grade security infrastructure with comprehensive compliance coverage.

AICPA SOC 2 Type II certified

SOC 2 Type II

Independently audited enterprise-grade security controls.

Enterprise SSO

SAML 2.0, OAuth 2.0, and integration with Okta, Azure AD, and more.

Advanced Access Controls

Granular permissions, role-based access, and activity monitoring.

GDPR & CCPA Compliant

Full compliance with global data privacy regulations.

Questions brands ask us

See it in your own voice.

Send us a category and a few words on your brand voice. We’ll enrich a live sample on-brand and walk you through it.

We’ll only use this to prep your walkthrough and follow up. No spam.

Your voice. Every SKU. The brand AI recommends.

On-brand and machine-readable across every channel — automatically.