The Anglera Index · Retail Edition 2026

Legibility Index

Every retailer on the NRF/Kantar Top 100, plus 63 more U.S. storefronts, scored on how well the product data they publish can actually be read by an AI agent. Five pillars, nineteen signals, measured from their own live storefronts — never surveyed, never self-reported, and with no model judgement anywhere in the scoring.

Every score links to the exact pages we sampled, so anyone can check it. The rubric, the weights, the random seed and the full dataset are published, free and ungated — including every company’s scorecard, not just your own.

No email required. Every scorecard is public, including everyone else’s.

111
of 163 scored
the rest are reported, never scored as zero
56
median score
median platform-adjusted 57
11
expose a UCP profile
the one live agentic-checkout artifact
40
name an AI crawler in robots.txt
9 block them outright

What we found

Every figure below is measured from the retailers’ own live storefronts on 2026-09-01. None of it is surveyed, and none of it is modelled.

The median retailer publishes no valid GTIN at all

Across the scored list the median share of sampled pages carrying a GTIN that passes its own check digit is 0%. It is the field an agent uses to match a product to the same product at three competitors, and most of these catalogs do not expose one that validates.

Ratings are the top thing shoppers ask for, and the median catalog hides them from machines

Median share of sampled pages exposing an AggregateRating in markup: 0%. The reviews are on the page for a human. An agent reading the markup cannot see them.

Half the list will not show a standards-compliant client its product markup

30 of 163 retailers blocked or partly blocked an ordinary crawler, and 24 would not even serve their own robots.txt. Bot protection that stops a scraper stops the agents these retailers want to be quoted by.

Scale does not predict readability in either direction

Median by sales rank: 56 for the top ten, 51 for ranks 26–50, and 57 for 51–100. The spread across the whole list is a few points and it does not run in a line — the middle of the Top 100 scores worst, not the bottom. Whatever separates a readable catalog from an unreadable one, it is not how much the company sells.

A note on what we did not do: 30 retailers could not be fully read, and none of them received a composite score. Scoring them on the fraction we could see would have ranked them above the retailers who let us read everything, because the signals a blocked crawler cannot reach are the hardest ones to earn. That is rule 2 of the methodology.

What the score measures

Product Data Depth

25

Can a machine tell what this product is, and match it to the same product elsewhere?

Identity · Identifiers · Attribute depth

Buyer Answerability

20

Does the page answer what a shopper actually asks before committing?

Descriptive content · Imagery · Ratings and reviews · Catalog consistency

Commerce Transparency

20

Can a shopper — or an agent — find out what it costs, whether it ships, and how to send it back?

Public pricing · Stock visibility · Shipping in markup · Return policy in markup · Un-gated access

Machine Readability

20

Is the structured data actually valid and complete, not merely present?

Product markup · Required-field completeness · Recommended-field depth · Variant expression

Agent Interface

15

Can a crawler, a marketplace, or an AI shopping agent discover and act on this catalog?

Crawler access to products · AI crawler stance · Product sitemap · Agent surface

Two scores, on purpose

Commerce platforms hand some retailers an agent surface for free. We publish the raw score and a platform-adjusted score that counts only what a retailer authored, so the index measures merchants rather than the platform they happen to run on.

The ranking

Sorted by score. A company with no score is not last — it is unmeasured, and the reason is stated.

Sales #RetailerVertical2025 U.S. salesLegibilityAttributesAgent surface
—ScheelsSporting Goods & Outdoor—74adj 742UCP · sitemap
19Ace HardwareHome Improvement, Hardware & Farm$27.55B73adj 728UCP · llms.txt · sitemap
76Academy Sports + OutdoorsSporting Goods & Outdoor$6.02B72adj 720UCP · sitemap
95Tapestry (Coach)measured at CoachApparel, Accessories & Jewelry$4.44B71adj 726llms.txt · sitemap
—Blain's Farm & FleetHome Improvement, Hardware & Farm—70adj 726.5sitemap
7WalgreensDrug, Pharmacy & Health$112.05B69adj 713sitemap
3Costco WholesaleMass Merchants & Warehouse Clubs$198.73B67adj 695sitemap
5The Home DepotHome Improvement, Hardware & Farm$141.12B67adj 697sitemap
—Sam's ClubMass Merchants & Warehouse Clubs—67adj 697—
56PetSmartPet Retail$7.81B66adj 677llms.txt · sitemap
—REI Co-opSporting Goods & Outdoor—66adj 6815sitemap
—Sportsman's WarehouseSporting Goods & Outdoor—66adj 689.5—
—Office DepotSpecialty & Institutional—66adj 680sitemap
73Dillard'sDepartment Stores$6.27B65adj 666llms.txt · sitemap
83IKEA (North America)Home, Furniture & Crafts$5.30B65adj 674.5sitemap
—Carter'sApparel, Accessories & Jewelry—65adj 675.5—
—BluemercuryBeauty & Personal Care—65adj 644UCP · llms.txt · sitemap
—Guitar CenterSpecialty & Institutional—65adj 672sitemap
69Camping WorldSporting Goods & Outdoor$6.37B64adj 651llms.txt · sitemap
74Signet Jewelersmeasured at Kay JewelersApparel, Accessories & Jewelry$6.20B64adj 652llms.txt · sitemap
31AutoZoneAuto Parts & Tire$15.94B63adj 6410llms.txt
—Floor & DecorHome Improvement, Hardware & Farm—63adj 6521.5sitemap
—CrutchfieldElectronics & Telecom—63adj 646llms.txt
11Apple (Retail)Electronics & Telecom$75.90B62adj 648sitemap
—NikeApparel, Accessories & Jewelry—62adj 634.5sitemap
—B&H Photo VideoElectronics & Telecom—61adj 631—
13Ahold Delhaize USAmeasured at Stop & ShopGrocery & Supermarkets$59.83B60adj 625.5sitemap
59Williams-SonomaHome, Furniture & Crafts$7.55B60adj 612llms.txt · sitemap
66Dell (Direct)Electronics & Telecom$6.58B60adj 6111llms.txt
84MichaelsHome, Furniture & Crafts$5.29B60adj 611.5sitemap
—PetsensePet Retail—60adj 594.5UCP · llms.txt · sitemap
—eBayE-Commerce & Direct—60adj 6224—
—ZapposE-Commerce & Direct—60adj 627sitemap
—World MarketSpecialty & Institutional—60adj 621sitemap
49Discount TireAuto Parts & Tire$10.41B59adj 6014.5llms.txt · sitemap
52SephoraBeauty & Personal Care$8.89B59adj 602sitemap
54Harbor Freight ToolsHome Improvement, Hardware & Farm$8.20B59adj 610—
75StaplesSpecialty & Institutional$6.10B59adj 611sitemap
—Northern Tool + EquipmentHome Improvement, Hardware & Farm—59adj 6113sitemap
—GameStopElectronics & Telecom—59adj 612—
—EtsyE-Commerce & Direct—59adj 602—
77J.C. PenneyDepartment Stores$5.96B58adj 6010sitemap
93Urban Outfitters (URBN)measured at Urban OutfittersApparel, Accessories & Jewelry$4.63B58adj 594.5llms.txt
—AnthropologieApparel, Accessories & Jewelry—58adj 581.5llms.txt
16H-E-BGrocery & Supermarkets$44.16B57adj 594—
35Hy-VeeGrocery & Supermarkets$14.19B57adj 594sitemap
65Bath & Body WorksBeauty & Personal Care$6.69B57adj 591sitemap
67True ValueHome Improvement, Hardware & Farm$6.47B57adj 592sitemap
—CarParts.comAuto Parts & Tire—57adj 581llms.txt
25Macy'sDepartment Stores$21.68B56adj 580sitemap
43Family DollarOff-Price & Value$11.91B56adj 5811sitemap
—Ollie's Bargain OutletOff-Price & Value—56adj 542UCP · llms.txt · sitemap
—Foot LockerApparel, Accessories & Jewelry—56adj 582sitemap
—The Body Shop (US)Beauty & Personal Care—56adj 542UCP · llms.txt · sitemap
—AshleyHome, Furniture & Crafts—56adj 580sitemap
—Party CitySpecialty & Institutional—56adj 552UCP · llms.txt · sitemap
9Lowe'sHome Improvement, Hardware & Farm$83.96B55adj 5676sitemap
41Ulta BeautyBeauty & Personal Care$12.39B55adj 561sitemap
58Bass Pro ShopsSporting Goods & Outdoor$7.56B55adj 565.5—
62Hobby LobbyHome, Furniture & Crafts$7.26B55adj 575.5sitemap
63QVC GroupE-Commerce & Direct$7.07B55adj 573sitemap
—Sally BeautyBeauty & Personal Care—55adj 571sitemap
2AmazonE-Commerce & Direct$293.85B54adj 5635.5—
97Advance Auto PartsAuto Parts & Tire$4.30B54adj 5521.5sitemap
99Abercrombie & FitchApparel, Accessories & Jewelry$4.09B54adj 560sitemap
—DSWApparel, Accessories & Jewelry—54adj 562sitemap
—Warby ParkerE-Commerce & Direct—54adj 543llms.txt
—Barnes & NobleSpecialty & Institutional—54adj 540UCP · sitemap
17Dollar GeneralOff-Price & Value$43.13B53adj 544sitemap
32Tractor Supply Co.Home Improvement, Hardware & Farm$15.52B53adj 550sitemap
80Raley'sGrocery & Supermarkets$5.63B53adj 551sitemap
90American Eagle OutfittersApparel, Accessories & Jewelry$4.70B53adj 534llms.txt · sitemap
—NeweggElectronics & Telecom—53adj 549llms.txt · sitemap
—Boot BarnApparel, Accessories & Jewelry—53adj 535llms.txt · sitemap
23AT&T (Retail)Electronics & Telecom$22.10B52adj 530llms.txt · sitemap
85Defense Commissary AgencySpecialty & Institutional$4.83B52adj 542sitemap
26BJ's Wholesale ClubMass Merchants & Warehouse Clubs$21.05B51adj 5325.5sitemap
27Dick's Sporting GoodsSporting Goods & Outdoor$20.20B51adj 53—sitemap
29Dollar TreeOff-Price & Value$18.93B51adj 520sitemap
98SchnucksGrocery & Supermarkets$4.10B51adj 530sitemap
—The Container StoreHome, Furniture & Crafts—51adj 531sitemap
37GapApparel, Accessories & Jewelry$13.43B50adj 522sitemap
—Whole Foods MarketGrocery & Supermarkets—50adj 522sitemap
60Army & Air Force Exchange Servicemeasured at ShopMyExchangeSpecialty & Institutional$7.48B49adj 505sitemap
71LululemonApparel, Accessories & Jewelry$6.33B49adj 485UCP · sitemap
82Victoria's SecretApparel, Accessories & Jewelry$5.43B49adj 503—
—Micro CenterElectronics & Telecom—48adj 5018.5—
6CVS HealthDrug, Pharmacy & Health$139.37B47adj 480llms.txt · sitemap
8TargetMass Merchants & Warehouse Clubs$102.72B47adj 473llms.txt · sitemap
40ChewyPet Retail$12.60B47adj 460UCP · sitemap
—Pep BoysAuto Parts & Tire—46adj 4812—
1WalmartMass Merchants & Warehouse Clubs$575.99B45adj 473sitemap
46WayfairHome, Furniture & Crafts$10.97B45adj 475sitemap
68Total Wine & MoreSpecialty & Institutional$6.39B45adj 462sitemap
—Big 5 Sporting GoodsSporting Goods & Outdoor—45adj 463sitemap
15TJX Companiesmeasured at T.J.MaxxOff-Price & Value$46.30B44adj 454sitemap
48Giant EagleGrocery & Supermarkets$10.63B44adj 456sitemap
—BelkDepartment Stores—44adj 460—
10AlbertsonsGrocery & Supermarkets$81.77B43adj 440sitemap
—Rural KingHome Improvement, Hardware & Farm—42adj 448sitemap
—Lands' EndApparel, Accessories & Jewelry—42adj 423llms.txt · sitemap
—NAPA Auto PartsAuto Parts & Tire—42adj 443—
21MeijerMass Merchants & Warehouse Clubs$22.82B40adj 420sitemap
61AmwayE-Commerce & Direct$7.35B40adj 411.5—
—Bloomingdale'sDepartment Stores—40adj 420sitemap
72Casey's General StoresConvenience & Fuel$6.32B39adj 400—
24Verizon (Retail)Electronics & Telecom$21.78B38adj 381llms.txt · sitemap
39Sherwin-WilliamsHome Improvement, Hardware & Farm$12.60B38adj 395.5sitemap
—Boscov'sDepartment Stores—37adj 384.5sitemap
100Save A LotGrocery & Supermarkets$4.06B32adj 330sitemap
—Natural GrocersGrocery & Supermarkets—31adj 320sitemap
4The Kroger Co.Grocery & Supermarkets$154.74BNot observable—sitemap
12Publix Super MarketsGrocery & Supermarkets$62.75BPartly observable—sitemap
14AldiGrocery & Supermarkets$58.36BCrawling declined by robots.txt—sitemap
18Best BuyElectronics & Telecom$38.23BPartly observable—sitemap
207-ElevenConvenience & Fuel$25.30BPartly observable—sitemap
28Wakefern / ShopRitemeasured at ShopRiteGrocery & Supermarkets$19.57BPartly observable——
30O'Reilly Auto PartsAuto Parts & Tire$17.07BPartly observable—sitemap
33NordstromDepartment Stores$14.90BPartly observable—sitemap
34Kohl'sDepartment Stores$14.78BPartly observable—sitemap
36MenardsHome Improvement, Hardware & Farm$14.10BPartly observable—sitemap
38WegmansGrocery & Supermarkets$13.36BPartly observable—llms.txt · sitemap
47WinCo FoodsGrocery & Supermarkets$10.65BPartly observable——
51Saks Globalmeasured at Saks Fifth AvenueDepartment Stores$8.97BPartly observable——
53Sprouts Farmers MarketGrocery & Supermarkets$8.81BCrawling declined by robots.txt—sitemap
55Northeast Grocerymeasured at Price ChopperGrocery & Supermarkets$7.96BCrawling declined by robots.txt—sitemap
57Chedraui (El Super / Fiesta)measured at El SuperGrocery & Supermarkets$7.73BCrawling declined by robots.txt——
70JD Sports (US)Apparel, Accessories & Jewelry$6.37BPartly observable——
79PetcoPet Retail$5.77BPartly observable——
81Market Basket (Demoulas)Grocery & Supermarkets$5.54BPartly observable—sitemap
86Stater Bros.Grocery & Supermarkets$4.81BPartly observable——
88Overstock.commeasured at Bed Bath & BeyondE-Commerce & Direct$4.76BPartly observable—sitemap
89Five BelowOff-Price & Value$4.76BPartly observable——
92Weis MarketsGrocery & Supermarkets$4.69BPartly observable——
—Trader Joe'sGrocery & Supermarkets—Partly observable—sitemap
—The Fresh MarketGrocery & Supermarkets—Crawling declined by robots.txt—sitemap
—The Vitamin ShoppeDrug, Pharmacy & Health—Partly observable—sitemap
—GNCDrug, Pharmacy & Health—Partly observable——
—Neiman MarcusDepartment Stores—Partly observable——
—J.CrewApparel, Accessories & Jewelry—Partly observable—sitemap
—Pet Supplies PlusPet Retail—Partly observable—sitemap
—Crate & BarrelHome, Furniture & Crafts—Partly observable—sitemap
—RH (Restoration Hardware)Home, Furniture & Crafts—Partly observable——
—Tire RackAuto Parts & Tire—Partly observable—llms.txt · sitemap
—QuikTripConvenience & Fuel—Partly observable—sitemap
—ThredUpE-Commerce & Direct—Partly observable—llms.txt · sitemap

Readiness by vertical

Medians are published only where at least three companies were scored. Groups below that floor are named rather than dropped, so the coverage is never misrepresented.

Sporting Goods & Outdoor

65

8 of 8 scored · leader Scheels

Pet Retail

60

3 of 5 scored · leader PetSmart

Home Improvement, Hardware & Farm

59

11 of 12 scored · leader Ace Hardware

Electronics & Telecom

59

9 of 10 scored · leader Crutchfield

Drug, Pharmacy & Health

—

2 of 7 scored · below the n≥3 floor, no median published

Beauty & Personal Care

56.5

6 of 6 scored · leader Bluemercury

Home, Furniture & Crafts

56

7 of 10 scored · leader IKEA (North America)

Specialty & Institutional

56

9 of 10 scored · leader Office Depot

Auto Parts & Tire

55.5

6 of 8 scored · leader AutoZone

E-Commerce & Direct

55

7 of 9 scored · leader eBay

Apparel, Accessories & Jewelry

54

15 of 17 scored · leader Tapestry (Coach)

Off-Price & Value

53

5 of 10 scored · leader Family Dollar

Grocery & Supermarkets

50.5

10 of 27 scored · leader Ahold Delhaize USA

Department Stores

50

6 of 10 scored · leader Dillard's

Mass Merchants & Warehouse Clubs

49

6 of 6 scored · leader Costco Wholesale

Convenience & Fuel

—

1 of 8 scored · below the n≥3 floor, no median published

Built to be read by machines

A benchmark about machine readability should be machine readable

It would be a strange index that scored retailers on structured data, sitemaps and agent discoverability and then published its own findings as a web page you have to scrape. So this dataset ships the way we tell retailers to ship theirs: a discovery document at a well-known path, a stable endpoint per company, a declared JSON Schema, and an open licence. No key, no quota, no sign-up.

Point an agent at it

Give Claude, or anything else that can fetch a URL, the discovery document and ask it a question in plain language — how you compare to your vertical’s median, which pillar is costing you most, who fixed their GTIN coverage since last quarter.

https://www.anglera.com/.well-known/anglera-legibility.json

# one company
/data/legibility/v1/company/walmart.json
# one vertical, with the n>=3 publication floor stated
/data/legibility/v1/vertical/grocery.json
# everything
/data/legibility/v1/companies.json

What you can ask it that you cannot ask a PDF

  • “Compare my scorecard to the three retailers nearest me in sales rank.”
  • “Which signals do the top ten share that the bottom ten do not?”
  • “List every retailer whose markup an ordinary crawler cannot read.”
  • “Recompute the median for my vertical excluding platform-derived signals.”

Every one of those is a single unauthenticated GET against static JSON. The schema and the framework are endpoints too, so an agent can discover what the fields mean without being told.

Licensed CC BY 4.0. Recompute it, disagree with it, publish a rival ranking from it — that is the point of showing the work.

Measured, and found to have nothing to measure

These companies are on the NRF Top 100 and publish no public product catalog at all — retailer-owned co-ops, franchise banners that are really store locators, fuel operators, and one very large chain that has simply never launched e-commerce. They are not ranked, because there is no catalog to score. They are listed because “a top-25 U.S. retailer has no e-commerce” is a finding, not an omission.

Ross Stores#22

No e-commerce at all. Ross Dress For Less does not sell online; rossstores.com is a brochureware WordPress site whose calls to action all point at the store locator or the credit card application. There is no catalog, no cart and no product detail page to measure.

Health Mart#42

Franchise network with no single catalog. Health Mart is McKesson's banner for independently owned pharmacies; healthmart.com is a brand and find-a-pharmacy site, not a storefront. Individual member pharmacies run their own sites, which per the brief are franchisee sites and do not substitute for the company's own storefront.

Alimentation Couche-Tard#44

No e-commerce and no product catalog on the assigned Circle K banner. circlek.com is a convenience-store marketing site: store locator, fuel/loyalty programs, fleet cards, blog and FAQ. The '/our-products' page is prose about beverages and food with no SKUs, no prices and no product pages.

Burlington#45

Burlington runs no e-commerce catalog on burlington.com. The site is store-locator plus marketing: there are no product detail pages, no cart and no 'add to bag' anywhere. The closest thing to merchandise is /deals/<department>, which shows photos and prices of in-store items but links to nothing and cannot be bought online.

Good Neighbor Pharmacy#50

No catalog of any kind. Good Neighbor Pharmacy is Cencora's retailers' cooperative banner over ~2,000-4,500 independently owned pharmacies; the banner site is brand marketing plus a store locator, and each member pharmacy is a separate business with its own (or no) web presence. Per the brief's co-op rule, a member pharmacy's own site is not a substitute. Separately, the assigned domain goodneighborpharmacy.com is dead: it resolves to 209.235.206.41 but refuses TCP on 443 and 80 (ECONNREFUSED, curl exit code 000) from two independent clients. The live banner site is www.mygnp.com — recorded in correctedSite — and the finding is the same there.

AVB BrandSource#64

AVB BrandSource is a buying co-op; brandsource.com is a national brochureware/lead site with no catalog of its own. The four 'Products' sections (Appliances, Electronics, Furniture, Mattresses) render only category tiles and a 'FIND A STORE' button, and every subcategory link on them 404s. Actual e-commerce lives on individual member-dealer sites built on the BrandSource Digital platform, which the brief forbids substituting.

Piggly Wiggly#78

No catalog exists at this domain. pigglywiggly.com is the corporate/licensing site for Piggly Wiggly, LLC (a C&S Wholesale Grocers company) - brochureware with no e-commerce, no PDPs and no cart. Piggly Wiggly is a licensed-banner model: each store is independently owned, and the corporate store locator links out to dozens of separate franchisee-owned domains (pigglywigglybirmingham.com, wedigthepig.com, russellpig.com, costpluspigbham.com and many more), plus a third-party shoptocook.com ordering vendor. There is no single company-owned storefront to measure. Per the brief no correctedSite is offered: a franchisee's own site is not the company's storefront, and the separate Piggly Wiggly Midwest co-op is a different operator, not this banner.

Exxon Mobil (C-Store)#87

No e-commerce and no product catalog. www.exxon.com 301s to www.exxonmobilfuels.com/en, a fuel-brand marketing site: fuel and motor-oil brand pages, a station finder, and the Exxon Mobil Rewards+ program. There are no product detail pages, no SKUs and no prices. The c-store merchandise itself is sold by independent franchisee station operators, none of it online under an Exxon storefront.

Grocery Outlet#91

No e-commerce and no product detail pages of any kind. groceryoutlet.com is a WordPress marketing site: store locator, weekly circular/ad locator, WOW alerts sign-up, careers, and a supplier ('sell your products') section. Stores are run by independent operators and merchandise is opportunistic closeout buys, so there is no persistent SKU catalogue to publish.

Ingles Markets#94

No online catalog and no PDPs. ingles-markets.com is a Joomla corporate/marketing site: store locator, weekly ad, pharmacy, dietitian content, recipes, investor relations. Grocery ordering is pushed to the Ingles curbside/app experience rather than a browsable web catalog, so there is no product page to sample.

Murphy USA#96

No e-commerce of any kind. Murphy USA is a fuel and convenience-store operator; murphyusa.com is brochureware - store locator, Murphy Drive Rewards, business fuel cards, real estate, investor relations and careers. There are no product detail pages to sample, and the only 'product' link on the site is a safety-data-sheet page for fuel products, not a catalog.

Big Lotsextended

No e-commerce. The Big Lots banner was bought out of the 2024-25 liquidation by Variety Wholesalers and relaunched as a brick-and-mortar-only chain; biglots.com is now a small WordPress marketing site (departments, weekly ad, store locator, careers, vendor routing on vwstores.com). There is no online storefront, no product detail pages and no product post type in the sitemap. www.biglots.com redirects to the apex biglots.com.

Gabe’sextended

mygabes.com 301-redirects to gabesstores.com, which is WordPress brochureware: department landing pages (/ladies/, /mens/, /kids/, /footwear/, /home-dept/), a store locator on location.gabesstores.com, and a rewards login on members.gabesstores.com. There is no e-commerce — no cart, no PDPs, no WooCommerce/Shopify markers anywhere in the served HTML. The site links out to a Gabe's storefront on Amazon (/amazon/), but per the brief a marketplace listing is not the company's own storefront, so it is not substituted here.

Rite Aidextended

No retail catalog exists any more. Rite Aid closed its last stores in October 2025 after a second bankruptcy, and riteaid.com has been relaunched as a health-content and telehealth/lab-testing surface. There are no product detail pages, no prices, no cart. Every /peptides/<name> and /supplements page is editorial (benefits, dosage, side effects) with no commerce markup; /shop, /products, /store and /online-store all return HTTP 404. This is a genuine 'no public catalog' finding, not a block.

JOANNextended

JOANN no longer operates. It filed Chapter 11 in January 2025 and closed all 800+ U.S. stores; Michaels bought the JOANN intellectual property and private-label brands in June 2025. joann.com is now a 301 to a Michaels landing page. There is no JOANN storefront to measure, and Michaels' own site is a different company's storefront, so no correctedSite is offered — substituting michaels.com would score the wrong retailer.

Wawaextended

Convenience/fuel retailer with no product catalog. wawa.com is a marketing site whose deepest merchandise pages are eight category menu pages (/menu/coffee, /menu/snacks, ...) that describe assortment in prose — 'Candy & Gum Varieties', 'Chip & Salty Snack Varieties' — with no item pages, no prices and no SKUs. Actual ordering lives on order.wawa.com, a client-rendered SPA behind Imperva that is scoped to a selected store. Nothing on either host is a crawlable PDP.

Sheetzextended

No public product catalog. www.sheetz.com is brochureware — a Next.js marketing site whose only internal links are corporate/section pages (/food, /drink, /fuel, /tobacco, /loyalty-program, /payment-cards, /nutrition, etc.); /food and /drink are marketing pages with zero item-level links. Ordering lives at orders.sheetz.com, a client-rendered SPA that begins with 'find a Sheetz' store selection, serves the same 2.5KB shell for every route, has no robots.txt and no sitemap, and exposes no server-rendered per-item URL. There is nothing here a PDP sampler can address.

What this is not

  • Not a judgement of the business. A retailer can be excellent and score poorly here. This measures one thing: whether a machine can read the product data.
  • Not a prediction of AI traffic. For most answer engines the real selection substrate is a private merchant feed nobody outside can see. We measure what a retailer ships to the open web, not what any assistant will do with it.
  • Not an audit. It is a sample of 8 pages drawn on a published seed on a stated date. The sampled pages are linked on every scorecard.
  • Not scored where it could not be observed. A storefront that refuses a standards-compliant client is reported as unreadable, never as empty — we do not claim to know what markup we were not shown.

Found something wrong? Every published change is logged in public on the corrections page.