Grocery & Supermarkets · #91 by 2025 U.S. retail sales ($4.69B)
Measured at www.groceryoutlet.com
No product detail pages reachable without a login, membership, or store selection. This is a finding about the retailer, not a measurement failure.
No e-commerce and no product detail pages of any kind. groceryoutlet.com is a WordPress marketing site: store locator, weekly circular/ad locator, WOW alerts sign-up, careers, and a supplier ('sell your products') section. Stores are run by independent operators and merchandise is opportunistic closeout buys, so there is no persistent SKU catalogue to publish.
Each pillar shows the points earned against the maximum that was actually observable. Where a signal could not be observed it is removed from both sides rather than scored as a failure.
25 pts not observable
20 pts not observable
17 pts not observable
20 pts not observable
| robots.txt readable | yes |
| AI crawler stance | no AI user-agents named (an absent rule permits the crawler) |
| Sitemap | yes, including a product sitemap |
| UCP profile | none at /.well-known/ucp — this is not evidence against adoption |
| llms.txt | none |
It is not an audit and not a judgement of the business — it is a 8-page sample taken on a stated date, scored on a published rubric with no model judgement in it. Nothing here predicts whether any assistant will recommend you; for most answer engines that is decided by a private merchant feed we cannot see. If a number here is wrong, tell us and it goes in the public corrections log.
This scorecard is a sample — eight product pages, drawn at random from a published seed. It tells you where Grocery Outlet stands, not which SKUs are costing you. We’ll run a real sample of the whole catalog through the same extractor and send back the fields that are missing, by product.
Everything above stays free either way — the rubric, the sampled pages, the dataset, and every other company’s scorecard.