Specialty & Institutional · #60 by 2025 U.S. retail sales ($7.48B)
Measured at www.shopmyexchange.com — the ShopMyExchange storefront on 2026-09-01
Each pillar shows the points earned against the maximum that was actually observable. Where a signal could not be observed it is removed from both sides rather than scored as a failure.
6 pts not observable
8 pts not observable
| Identity | 5.4 / 6 | |
| Identifiers | 3 / 12 | |
| Attribute depth | 3 / 7 |
| Descriptive content | 3.8 / 6 | |
| Imagery | 3.7 / 5 | |
| Ratings and reviews | not observable | — |
| Catalog consistency | 3 / 3 |
| Public pricing | 5 / 5 | |
| Stock visibility | 2 / 4 | |
| Shipping in markup | not observable | — |
| Return policy in markup | not observable | — |
| Un-gated access | 3 / 3 |
| Product markup | 0 / 6 | |
| Required-field completeness | 0 / 5 | |
| Recommended-field depth | 0 / 5 | |
| Variant expression | 0 / 4 |
| Crawler access to products | 4 / 4 | |
| AI crawler stance | 3 / 4 | |
| Product sitemap | 3 / 4 | |
| Agent surfaceplatform | 0 / 3 |
| robots.txt readable | yes |
| AI crawler stance | no AI user-agents named (an absent rule permits the crawler) |
| Sitemap | yes, including a product sitemap |
| UCP profile | none at /.well-known/ucp — this is not evidence against adoption |
| llms.txt | none |
Drawn by seeded random selection from your own product sitemap — 500 candidate product URLs, seed "anglera-legibility-2026". Same seed, same pages, every time. Open any of them and check our arithmetic.
| Page | Markup | Attributes | Images | GTIN |
|---|---|---|---|---|
| /levis-501-midthigh-shorts-4415721/4415721 | other JSON-LD | — | — | — |
| /hivvago-rubber-wooden-bar-stools-set-of-2-with-ergonomic-back-and-comfortable-linen-dsco2018005772/DSCO2018005772 | other JSON-LD | 5 | 5 | — |
| /drays-travail-shirt-dsco2030012586/DSCO2030012586 | other JSON-LD | 5 | 2 | — |
| /tasia-top-in-sage-cream-dsco2013322593/DSCO2013322593 | other JSON-LD | 6 | 4 | — |
| /edie-raglan-sweater-in-olive-stripe-dsco2020144993/DSCO2020144993 | other JSON-LD | 5 | 5 | — |
| /fanatics-mens-black-pittsburgh-pirates-team-logo-lockup-tshirt-dsco1136771561/DSCO1136771561 | other JSON-LD | 6 | 4 | — |
| /40-lb-black-cast-iron-kettlebell-dsco1195203595/DSCO1195203595 | other JSON-LD | 6 | 3 | — |
| /shireen-top-in-java-dsco2003677175/DSCO2003677175 | other JSON-LD | 5 | 4 | — |
hasVariant an agent sees unrelated products.It is not an audit and not a judgement of the business — it is a 8-page sample taken on a stated date, scored on a published rubric with no model judgement in it. Nothing here predicts whether any assistant will recommend you; for most answer engines that is decided by a private merchant feed we cannot see. If a number here is wrong, tell us and it goes in the public corrections log.
This scorecard is a sample — eight product pages, drawn at random from a published seed. It tells you where Army & Air Force Exchange Service stands, not which SKUs are costing you. We’ll run a real sample of the whole catalog through the same extractor and send back the fields that are missing, by product.
Everything above stays free either way — the rubric, the sampled pages, the dataset, and every other company’s scorecard.