No product detail pages reachable without a login, membership, or store selection. This is a finding about the retailer, not a measurement failure.
Burlington runs no e-commerce catalog on burlington.com. The site is store-locator plus marketing: there are no product detail pages, no cart and no 'add to bag' anywhere. The closest thing to merchandise is /deals/<department>, which shows photos and prices of in-store items but links to nothing and cannot be bought online.
Each pillar shows the points earned against the maximum that was actually observable. Where a signal could not be observed it is removed from both sides rather than scored as a failure.
25 pts not observable
20 pts not observable
17 pts not observable
20 pts not observable
| robots.txt readable | yes |
| AI crawler stance | blocks — 11 named, 11 blocked |
| Sitemap | yes, including a product sitemap |
| UCP profile | none at /.well-known/ucp — this is not evidence against adoption |
| llms.txt | none |
It is not an audit and not a judgement of the business — it is a 8-page sample taken on a stated date, scored on a published rubric with no model judgement in it. Nothing here predicts whether any assistant will recommend you; for most answer engines that is decided by a private merchant feed we cannot see. If a number here is wrong, tell us and it goes in the public corrections log.
This scorecard is a sample — eight product pages, drawn at random from a published seed. It tells you where Burlington stands, not which SKUs are costing you. We’ll run a real sample of the whole catalog through the same extractor and send back the fields that are missing, by product.
Everything above stays free either way — the rubric, the sampled pages, the dataset, and every other company’s scorecard.