Grocery & Supermarkets · #16 by 2025 U.S. retail sales ($44.16B)
Measured at www.heb.com on 2026-09-01
Each pillar shows the points earned against the maximum that was actually observable. Where a signal could not be observed it is removed from both sides rather than scored as a failure.
| Identity | 6 / 6 | |
| Identifiers | 9 / 12 | |
| Attribute depth | 3.1 / 7 |
| Descriptive content | 4.1 / 6 | |
| Imagery | 2.6 / 5 | |
| Ratings and reviews | 0 / 6 | |
| Catalog consistency | 0 / 3 |
| Public pricing | 5 / 5 | |
| Stock visibility | 3.3 / 4 | |
| Shipping in markup | 0 / 4 | |
| Return policy in markup | 0 / 4 | |
| Un-gated access | 3 / 3 |
| Product markup | 6 / 6 | |
| Required-field completeness | 5 / 5 | |
| Recommended-field depth | 2.1 / 5 | |
| Variant expression | 0 / 4 |
| Crawler access to products | 4 / 4 | |
| AI crawler stance | 3 / 4 | |
| Product sitemap | 1 / 4 | |
| Agent surfaceplatform | 0 / 3 |
We read every sampled page twice — once as a plain crawler reading your published markup, once through an extractor. Where the two disagree, an agent is likely to disagree too.
nothing lost — your markup survives extraction
nothing — everything on the page is also in your markup
0 of 5 compared pages lost at least one identifier in extraction.
| robots.txt readable | yes |
| AI crawler stance | no AI user-agents named (an absent rule permits the crawler) |
| Sitemap | not found |
| UCP profile | none at /.well-known/ucp — this is not evidence against adoption |
| llms.txt | none |
Verified by hand from category listings — products taken from the middle of the list, never featured or best-seller placements. Open any of them and check our arithmetic.
| Page | Markup | Attributes | Images | GTIN |
|---|---|---|---|---|
| /product-detail/greenpan-rio-collection-ceramic-nonstick-cookware-set-turquoise/6510021 | not readable | 2 | 0 | valid |
| /product-detail/fright-night-lipstick-black/2131920 | Product | 4 | 0 | valid |
| /product-detail/mccormick-black-food-color/1020785 | not readable | 4 | 7 | valid |
| /product-detail/h-e-b-grade-aa-cage-free-extra-large-brown-eggs/8271501 | Product | 21 | 4 | valid |
| /product-detail/pedigree-dentastix-large-breed-dog-treats-fresh-flavor/5178542 | Product | 5 | 5 | valid |
| /product-detail/heritage-ranch-by-h-e-b-large-breed-adult-dry-dog-food-chicken-brown-rice-texas-size-pack/5386556 | Product | 15 | 9 | valid |
| /product-detail/t-fal-essentials-ceramic-cookware-set-grey/14422034 | not readable | 1 | 0 | valid |
| /product-detail/kuza-100-african-black-soap-fragrance-free/1995808 | Product | 4 | 3 | valid |
Your storefront returned readable markup to a plain client on 63% of the sampled pages. Where it did not, we make no claim about what the markup contains.
hasVariant an agent sees unrelated products.It is not an audit and not a judgement of the business — it is a 8-page sample taken on a stated date, scored on a published rubric with no model judgement in it. Nothing here predicts whether any assistant will recommend you; for most answer engines that is decided by a private merchant feed we cannot see. If a number here is wrong, tell us and it goes in the public corrections log.
This scorecard is a sample — eight product pages, drawn at random from a published seed. It tells you where H-E-B stands, not which SKUs are costing you. We’ll run a real sample of the whole catalog through the same extractor and send back the fields that are missing, by product.
Everything above stays free either way — the rubric, the sampled pages, the dataset, and every other company’s scorecard.