Product Data Enrichment for Pump, Valve & Process Equipment Distributors
A process engineer specifying a 3-inch isolation valve doesn't search "ball valve." They search "3in 316SS flanged ball valve, Class 150, FKM seat, NSF 61." Your catalog lists the part as "Ball Valve, 3in, SS" with a 2008 PDF cutsheet attached. The buyer can't tell if the trim survives their media, whether the seat handles 250°F, or if the body is registered in Alberta. So they leave and call the manufacturer rep instead.
That gap is where pump, valve, and process equipment distributors lose orders. The manufacturer ships you a spec sheet and a part number. Your buyers decide on materials of construction, pressure-temperature envelope, end connection, Cv, and a stack of compliance marks — API 610, ANSI/ASME B16.34, NSF/ANSI 61 and 372, CRN, ATEX. Most of that data exists somewhere in a PDF, a wiring diagram, or a pump curve. Almost none of it is in your catalog as filterable, comparable fields.
Anglera closes that gap. Your PIM stores the data; Anglera does the work of gathering it from supplier cutsheets, curves, and certificates, normalizing it against how buyers actually search, scoring each SKU for completeness, and writing it back to your source of truth. It's not a PIM and not a CRM — it sits alongside what you already run and fills the fields that turn a part number into a spec a buyer can trust.
Attributes thin pump, valve & process equipment distributors catalogs miss
The categories where thin data costs you the order
Your line card spans equipment that buyers evaluate on completely different specs. A catalog that treats them all as "part number + description" fails every one of them:
- Centrifugal pumps — buyers need GPM, total dynamic head (TDH), NPSHr, impeller diameter, and the pump curve itself. "End suction pump, 5 HP" tells them nothing about whether it hits their duty point.
- Positive displacement pumps (gear, diaphragm, progressive cavity, peristaltic, metering) — selected on viscosity range, displacement per revolution, max discharge pressure, and seal/elastomer compatibility with the media.
- Valves (ball, butterfly, gate, globe, check, control, safety relief) — body and trim material, ANSI pressure class, seat/elastomer, Cv, end connection, and actuation drive the decision.
- Actuators, mechanical seals, instrumentation, strainers, gaskets — sold as fitment and interchange. A buyer replacing a Goulds 3196 seal or a discontinued Fisher trim needs the cross-reference, not a fresh quote.
When these fields are missing, the buyer can't self-serve. Every incomplete SKU becomes an inside-sales phone call — or a lost line on the bid.
The attributes process buyers filter on — and PDFs bury
Buyers in this vertical specify by envelope, not by name. The deciding data lives in cutsheets and curves, not in your product title:
- End connection and size — flanged ANSI Class 150/300/600, threaded NPT/BSP, socket weld, grooved, or tri-clamp sanitary.
- Materials of construction — body and trim: ductile iron, bronze, 316/316L SS, CF8M, CPVC, PVDF, Alloy 20, Hastelloy C, Monel. The wrong alloy in sulfuric service is a warranty claim.
- Pressure-temperature rating — max working PSI, ANSI class or PN, and the temp range where that rating holds.
- Seat and elastomer — EPDM, FKM/Viton, PTFE, Buna-N, Kalrez — chosen against media chemistry.
- Flow data — Cv for valves; GPM, TDH, and NPSHr for pumps.
- Motor and actuation — HP, voltage/phase, enclosure (TEFC, explosion-proof Class I Div 1), and actuator type (manual, pneumatic spring-return, electric).
These aren't nice-to-haves. They're the filters a buyer expects on a product page in 2026. If your catalog can't answer them, a competitor's — or a manufacturer's own site — will.
Compliance and certification data is the silent dealbreaker
In process industries, the spec that kills a sale is usually a missing certification, not a wrong dimension. Buyers and their inspectors screen for it before anything else:
- CRN (Canadian Registration Number) — no CRN, no install in most Canadian provinces. Buyers filter it out instantly.
- API 610 / API 682 for process pumps and mechanical seal arrangements; ANSI/ASME B16.34 for valve pressure-temperature ratings.
- NSF/ANSI 61 (potable water contact) and NSF/ANSI 372 (lead-free) for municipal and plumbing work.
- ATEX / IECEx / Class I Div 1 for hazardous and explosive atmospheres.
- UL/FM for fire pumps; NACE MR0175 for sour-gas service; 3-A and FDA materials for food, dairy, and pharma.
This data exists on certificates and nameplates, rarely as structured fields in a catalog. Anglera extracts it, maps it to each SKU, and flags the gaps — so a buyer searching "NSF 61 lead-free bronze gate valve" actually finds yours.
Buyer-signal enrichment, not reformatted manufacturer copy
Most catalog projects stop at cleaning up the manufacturer's description — same copy every distributor reuses, same thin attributes. That doesn't help a buyer choose, and it doesn't help you rank.
Anglera enriches against buyer signals: how the engineer searches, what they compare, and what makes them commit. It reads the pump curve to capture duty points, pulls materials and pressure class from the cutsheet, lifts certifications off the cert PDF, and builds the interchange and repair-kit relationships buyers rely on for replacement orders. Then it scores every SKU on completeness and writes the clean, structured result back to your PIM or ERP. Typical implementation runs about 30 days — and at the end, the part number finally carries the spec the buyer was actually searching for.
Frequently asked questions
Can Anglera pull specs out of manufacturer cutsheets and pump curves?
Yes. That's the core of the work. Anglera reads supplier PDFs, dimensional drawings, wiring diagrams, and pump performance curves to extract structured fields — materials of construction, pressure class, Cv, duty points, NPSHr, motor enclosure — and maps them to each SKU instead of leaving them locked in an attachment.
How does it handle compliance data like CRN, API, and NSF certifications?
Anglera extracts certification and standards data from cert PDFs and nameplate documentation, maps each mark (CRN, API 610/682, ANSI/ASME B16.34, NSF/ANSI 61/372, ATEX, UL/FM, NACE MR0175, 3-A) to the SKU as a filterable field, and flags where a certificate is missing so your team knows what to chase from the vendor.
We carry tens of thousands of SKUs across pumps, valves, and instrumentation. Does it scale?
Yes. Anglera enriches at catalog scale and scores every SKU for completeness, so you can prioritize the lines that move — high-velocity valves, repairable pumps, fast-moving seals and gaskets — rather than enriching everything by hand in spreadsheets.
Is Anglera a PIM we'd have to migrate to?
No. Anglera is not a PIM and not a CRM. It sits alongside your existing PIM or ERP, does the gathering, cleaning, enrichment, and scoring, then writes the structured result back to your source of truth. You keep the system you already run.
Can it build interchange and replacement-part relationships?
Yes. For a vertical built on replacement and repair, Anglera develops cross-reference and interchange data — equivalent pumps, valve trim, seal kits, and spare-part BOMs — so a buyer replacing a discontinued or competitor part lands on your SKU instead of calling a rep.
How long does implementation take?
Typically about 30 days. Anglera connects to your catalog and supplier sources, enriches against how your buyers search, and writes clean, scored data back — without a long PIM replacement project.