Data Quality & Governance
How to deduplicate products across supplier catalogs
Deduplicate a product catalog in three passes: match on GTIN or manufacturer plus normalized MPN, fuzzy-match the rest, then human-review the ambiguous band.
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Topic
Identifiers & GTINs
GTINs, UPCs, MPNs, and the identifier hygiene that decides whether your products are matchable anywhere.
AI Search & Discovery
How to structure product data for AI agents (the B2B version)
Agents read fields, not pages. What a distributor or manufacturer catalog actually needs — MPN-first identity, UNSPSC/ETIM classification, spec attributes, UOM and pack hierarchies — and how to get it into schema and feeds.
Identifiers & GTINs
The identity spine: why MPN and manufacturer, not GTIN, is the real primary key in B2B catalogs
In industrial distribution, most SKUs will never have a GTIN. Brand plus manufacturer part number is the key that actually resolves — and supersession is what breaks it.
Implementation & Technical SEO
GTIN, brand, and identifiers in structured data: getting matched by Google and AI
How GTIN, MPN, and brand in Product structured data drive Google and AI product matching, plus how to implement and validate them correctly.
Identifiers & GTINs
GTIN and UPC hygiene: the identifier mistakes that delete you from search
Why a wrong or reused GTIN quietly delists you from Google, marketplaces, and AI answer engines, and the fixes that actually hold at scale.