The frame for this comparisonProduct data is a practice, not a project.
With an offshore catalog team the question was never whether the batch gets keyed — it's what happens between batches, when the spec you handed over in March stops matching what buyers are asking in August.
01
Ground it
Mine every spec from every source.
Every value traced to a document you can open. The catalog is only as honest as what it was built from.
02
Align it
Aim the catalog at the buyer who actually buys.
Grounded data still loses if it answers questions nobody asked. Alignment is what turns specs into conversion.
03
Keep it alive
Product data is a practice, not a project.
Markets move, suppliers reissue, buyers change what they ask for. A catalog that is right in March is wrong by August unless something is watching.