The frame for this comparisonProduct data is a practice, not a project.
Unilog sells product content in two shapes — a continuously updated library of branded content, and a services program scoped to your standards and executed by their team — so the question for a category manager isn't quality, it's which shape covers the SKU that sits outside the library and outside the last scope.
01
Ground it
Mine every spec from every source.
Every value traced to a document you can open. The catalog is only as honest as what it was built from.
02
Align it
Aim the catalog at the buyer who actually buys.
Grounded data still loses if it answers questions nobody asked. Alignment is what turns specs into conversion.
03
Keep it alive
Product data is a practice, not a project.
Markets move, suppliers reissue, buyers change what they ask for. A catalog that is right in March is wrong by August unless something is watching.