Bath & kitchen distributor
12,000+
SKUs live in week one
A complex catalog became searchable in days, not quarters.
NAW Innovators Summit 2026
Nashville · September 16–18
Product data built for distribution
Your catalog is only as good as your worst supplier feed.
Anglera turns PDFs, spreadsheets, portals, images, and thin EDI feeds into complete, source-traced product records—so every SKU can be found, trusted, and sold.
See Anglera live
Thu, Sep 17
10:30 AM · Room A
Ray Iyer joins NAW CRO Dan Schuberth for a focused fireside chat on turning broken supplier data into a digital experience that sells.
Bring your ugliest category.
We’ll run it on your data, not ours, during a private appointment.
The inbound problem
Supplier data was written to describe the product—not to sell it.
Your team inherits every supplier’s format, vocabulary, omissions, and old attachments. The work piles up before a single SKU is ready for your PIM, webstore, sales reps, or AI search.
A spreadsheet
with 14 tabs
A PDF catalog
last updated in 2019
A portal login
to download another spreadsheet
An EDI feed
with eleven fields
An email attachment
called IMG_4471.jpg
What manual onboarding costs
30–45
minutes per SKU
30–50%
attribute completeness
5,000
hours per 10K new SKUs
1
catalog that still has to sell
The missing values do not disappear. They move into product experts’ heads, branch phone calls, zero-result searches, and lost digital revenue.
Why this is on the CEO’s desk
The cost isn’t the hours. It’s everything downstream.
Search returns zero results
The buyer opens the next tab.
Every page looks the same
You compete on price instead of expertise.
AI cannot recommend you
Thin product data keeps you out of the answer.
Reps answer page questions
Your experts repeat the same work, branch by branch.
Your best people know which SKU solves which problem. Anglera gets that knowledge into the catalog—and keeps it there.
What changed
AI stopped guessing and started reading.
Anglera reads the product across every available source, applies your rules, cross-checks the result, and shows exactly where each value came from.
Spec sheet PDFManufacturer siteProduct imageSupplier feed
One supplier spec sheet
Nine models. 279 attributes.
A
96
UH
2
E
110
C
20
Model number says 110K BTU. The spec table agrees. Disagreements go to a person—never silently into production.
Running today
Product data your team can put into production.
No generic demo catalog. These are distributor programs running on real supplier documents, real schemas, and real operating constraints.
Fortune 100 distributor
500K
SKUs moving to production
A twelve-week pilot is now rolling across the full catalog.
Electrical distributor
18 → 3
days to launch a new SKU
Completeness rose from 35% to 88%; search conversion increased 22%.
Same headcount. The people who did data entry now do enrichment and QA.
Managing it at scale
Stop running cleanups. Start running a practice.
Product data is inventory, not a renovation. You wouldn’t count it once and stop.
Onboard
Every supplier feed, automatically.
Enrich
Every SKU, against a clear SLA.
Monitor
A weekly scorecard, not a surprise.
Optimize
Zero-result searches become catalog fixes.
The executive checklist
Six things to demand from anyone selling you AI for product data. Us included.
- 1
Reads unstructured sources
PDFs, images, and documents—not just clean feeds.
- 2
Separates maker from checker
One model proposes; another verifies against the source.
- 3
Lets you set confidence thresholds
Your team controls what goes to human review.
- 4
Honors source precedence
Your rules decide which evidence wins.
- 5
Learns from corrections
A fix updates the system, not just one cell.
- 6
Keeps a full audit trail
Every value remains traceable.
If a vendor can’t answer #3 and #6, they have a demo—not a production system.
Meet Anglera at NAW
Bring your ugliest category.
We’ll run it on your data, not ours. Send a supplier file, a category export, or one product page and we’ll show you the before-and-after—with sources.
Book a private appointmentThursday afternoon or Friday morningText Ray+1 (248) 912-8056Email Ray & Amayray@anglera.com · amay@anglera.comFind us in NashvilleThe Joseph · Downtown
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