Anglera at NAW Innovators Summit
Fireside chat with Dan Schuberth: turning broken supplier data into a digital experience that sells
Supplier data arrives as a 14-tab spreadsheet, a PDF catalog last updated in 2019, a portal login, an eleven-field EDI feed and an email attachment called IMG_4471.jpg. The conversation covered what that costs downstream and what changes when AI reads every source instead of guessing.
Takeaways
- 1
Manual onboarding doesn't scale. At 30–45 minutes per SKU, 10,000 new SKUs is about 5,000 hours of work, and the result is still typically 30–50% attribute-complete.
- 2
The cost is downstream, not the hours. Zero-result searches, interchangeable product pages, AI assistants that can't recommend you, and reps answering questions the page should have.
- 3
AI stopped guessing and started reading. Read every source, apply the distributor's rules, cross-check, and send disagreements to a person rather than silently into production.
- 4
Run it as a practice, not a project. Onboard, enrich, monitor and optimize every week. Product data is inventory, not a renovation.
Frequently asked questions
When and where was the 2026 NAW Innovators Summit?
September 16–18, 2026, at The Joseph hotel in downtown Nashville, Tennessee.
Who is the NAW Innovators Summit for?
Executives at wholesale distribution companies focused on digital, technology and innovation. It is run by the National Association of Wholesaler-Distributors.
This is an independent guide written by Anglera. We are not the organizer; for tickets, schedule changes and official policies, go to the official event site.
Sources
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